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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Most major companies continued to opt for dedicated mobile sites or desktop sites over responsive web design when deciding how to render their sites for mobile devices. Dedicated mobile sites can be created more easily without having to change the...

  4. Google Webmaster Tools Now Provides More Specific Search Query Data

    Search query stats for both desktop and mobile will now be displayed in Google Webmaster Tools individually rather than being lumped together. To switch between mobile and desktop search queries in Webmaster Tools, simply click on your search...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. In 2014, rank means ensuring that you have complete visibility into how content appears in...

  6. Twitter Speak From @ to Z – Terms & Definitions

    TweetDeck is an application that you can download and use either on your desktop or on the web. This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z.