So they're not necessarily logging into Hotmail on their desktop ‐ certainly more activation and engagement is happening on mobile devices. Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot...
You can choose between various solutions that run as a desktop application or as web-based service. When you need to monitor over 50 links you're dependent on automated tools that alert you when a link has been changed.
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Aside from creating mobile-friendly websites and targeting ads with mobile-friendly assets, you can't...
Google Now for Google's Homepage in Testing – Google Operating SystemDoes code reveal Google has plans to add personal assistant Google Now to its desktop homepage? Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing...
Consistent design across desktop, tablets, and mobile devices. Moved search tools and options to the horizontal bar above results. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays...
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. At Bing Ads, we believe very strongly in giving advertisers the tools and flexibility to control...
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
Mobile CPCs have so far been undervalued if you consider their higher performance (CTRs and secondary actions), when compared to desktop equivalents. Reporting: Joining the advancements in where an ad shows up and what it says are the corresponding...
Google will use this percentage of your desktop bid when running your keywords on mobiles. Unfortunately your keywords won't all behave the same on mobiles as a proportion of desktop traffic. Short generic keywords that aren't profitable on a...
Desktop and mobile search Google continued its clamp down of third party tools that 'scrape data' from Google. Google webmaster tools Google and Bing then introduced “Disavow Links” tools into their Webmaster Tools sets.
This tool allows users to check what ads are showing in different locations (whether it's specific cities in the U.S.or even international locations) or on specific device types (mobile, tablet, desktop, etc.
On January 29, 2012, the popular all-in-one SEO desktop software Market Samurai announced that it would switch from Google to Bing after Google made changes to its services that prevented Market Samurai from operating properly.
The Bing team also significantly upgraded the Desktop tool in 2012. This is a long list of paid search updates in 2012 – and there are dozens of other features, tools, and upgrades that we didn’t mention here.
Well, yes, this could be part of Google's recent move to combine desktop and mobile ads. And if you are a tablet user you may have completely missed the difference as you will have already seen this SERPs design before - because it is exactly the...
Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. For example, during the Japan earthquake local contacts could send...
Mobile users are goal-oriented versus the more benefit-oriented desktop users, so always feature call-to-action task completion content (e.g.click-to-call, find a store) "above the fold" or within the top 100 pixels for smartphones.
They perform very differently, so don’t lump them in with your desktop targeted campaigns. Many of the PPC tools have a URL checker that will help make this process more efficient. The Paid Search Decathlon of Quality will help you run a gold medal...
Google was going to face a major conundrum: if every site had an entirely separate experience for mobile and desktop users, which site would actually be the one worthy of the incoming link? This is especially important when considering that there...
Data is going to drive marketing strategies across platforms –are consumers searching, interacting and navigating through sites on mobile differently than on their iPad or desktop, at what time of day and for how long?
Pay per call is something that will therefore find a home in mobile much more than it did on the desktop. Look out for a more robust "off-site" ad network (in mobile and desktop). It then straddles local advertising and yield management, especially...
