Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Aside from creating mobile-friendly websites and targeting ads with mobile-friendly assets, you can't...
Google Now for Google's Homepage in Testing – Google Operating SystemDoes code reveal Google has plans to add personal assistant Google Now to its desktop homepage? Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
One really big issue at the homepage and category level templates is that there is almost no content above the fold, when you look at the desktop view. Homepage Above The Fold Area (Desktop) The cool thing to note about this tool is that it does a...
Respondents seemed to find it easier to pick up the phone for a search than to sit down at a desktop or even fire up a tablet. Mobile devices may be replacing desktops as the preferred search tool: 77 percent of mobile searches taking place during...
Advanced options and filters allow you to refine by locations and languages and by desktop or mobile. A comprehensive description of this tool can be found in Bing Keyword Research Tool: Highlights Lists the top 50 search trends both hourly and...
Calls generated from tablet and desktop were previously charged at a minimum cost of £1 in the UK. Account management is being streamlined by having desktop and mobile exist together. It's still possible to turn mobile campaigns off with a bid...
Google will use this percentage of your desktop bid when running your keywords on mobiles. Unfortunately your keywords won't all behave the same on mobiles as a proportion of desktop traffic. Short generic keywords that aren't profitable on a...
Desktop and mobile search Facebook launches conversion measurement tool However, the reality is that Google once again has forced the hand of many SEOs and in particular tool providers. Google’s SSL changes meant that ‘not provided’ accounted for...
This tool allows users to check what ads are showing in different locations (whether it's specific cities in the U.S.or even international locations) or on specific device types (mobile, tablet, desktop, etc.
On January 29, 2012, the popular all-in-one SEO desktop software Market Samurai announced that it would switch from Google to Bing after Google made changes to its services that prevented Market Samurai from operating properly.
Performance by targeted device (desktop, mobile, tablets, etc. Use the Keyword Tool to find any obviously unwanted phrase match keywords. Quality score is one of the most misunderstood concepts in paid search.
The Bing team also significantly upgraded the Desktop tool in 2012. The tool works much better now. It has been an action-packed year for paid search advertisers. There were so many new developments in paid search; I had to narrow my scope.
Venkatachalam said that a large and growing percent of portion of the user base accesses Skype on mobile, with 16 percent using it only on mobile and more than 30 percent of U.S.users using Skype on both desktop and mobile devices.
Overall, Pool re away from their desktop computer and on the go. If you aren’t sure how well your site renders for mobile users, try the GoMo tool. Their research, which spans 2 billion searches annually by 11 million mobile unique users per month...
For this analysis, I used comScore’s qSearch tool, which is based on a 2 million desktop/PC based searcher panel covering more than 170 countries (disclosure: I work for comScore). While Europe and Asia Pac have the highest number of searchers and...
Google has reported that 40 percent of mobile searches are local (compared with 20 percent on desktop). Store locators also are nothing new, admits Kurtz, but a powerful tool within the largest mobile local ad network in the U.S.
Data is going to drive marketing strategies across platforms –are consumers searching, interacting and navigating through sites on mobile differently than on their iPad or desktop, at what time of day and for how long?
As mobile device adoption continues to expand rapidly, surpassing that of desktop usage by the end of 2013, it’s easy to see why this is a problem. A query using the dig command line tool that looks for the AAAA DNS record (used to assign hosts to...
