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  1. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  2. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    The ads are exactly the same for desktop and mobile. Do more people who use mobile phones in the morning look for store locators when searching for [running shoes] and look to browse product information in the afternoon while using the same search...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season. Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. What if I search for a specific product from a particular brand? For a marketer, understanding that I searched for Black Rain Boots, clicked on a...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    What is the search being conducted on – desktop, mobile, tablet, or emerging platforms. Where (Place: User is located) can I buy (Intent: Purchase) a Larry Bird (Person: basketball player) shirt (Product: [via Association of Product to Player to...

  6. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    The rise in smartphone versus desktop CPCs isn’t all that surprising given user adoption and the shift in search spend,” Marin said in its report. In its research, Marin found that even though CTRs on ads from mobile devices were up only slightly...