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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    May show for: computers, desktop computers, sony computer reviews Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant...

  2. Driving Consumer Insights With Mobile Analytics

    According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...

  3. SEO Diagnostics: Urgent & Preventive Care

    Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.