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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    On desktop, it was painful to go through an article. But desktop was a breeze compared to mobile. Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution.

  2. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  4. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  5. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  6. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    The ads are exactly the same for desktop and mobile. Do more people who use mobile phones in the morning look for store locators when searching for [running shoes] and look to browse product information in the afternoon while using the same search...