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  1. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Out of that 14 percent mobile Web usage, I think it’s safe...

  2. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for Smartphones. Check Mobile Versus Desktop Traffic (From Google Organic). This enables you to render top landing pages from desktop or mobile the way that users...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. The report will show you the total sessions broken down by desktop, tablet, and mobile. They fire up Chrome or Firefox on their desktop computer and...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. If a page on your site doesn’t have a smartphone equivalent, keep users...

  6. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Although desktop revenue grew 27 percent year-over-year to $49 million in the June quarter for RetailMeNot, MediaPost notes it was “slightly lower than RBC estimates of $50 million, mainly due to lower desktop revenue per visit, ‘likely due to the...