SEO News

Desktop Search

RSS
  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. So, for example, if a site is ranked No.on a desktop, it would rank 3.5...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. Traditionally, the value in search advertising has always been centered on increases in click-through...

  3. Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

    The goal is to bring Bing Ads in line with Google AdWords, giving advertisers the ability to target specific devices – desktop, tablet, and smartphone. In addition to concerns about conversion differences between desktop and mobile, some industries...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile The second step in assessing mobile engagement is to understand how customers are interacting with your site for particular organic landing pages by comparing usability metrics of...

  5. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...