Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Google Now for Google's Homepage in Testing – Google Operating SystemDoes code reveal Google has plans to add personal assistant Google Now to its desktop homepage? Suppose I have a site that covers fishing overall (A) – Search Engine...
U.S.desktop CTRs were 81 percent of all, while desktops garnered 86 percent of the search spend. In both the U.S.and UK, desktop devices, while accounting for the lion's share of clicks, see spending outpacing click-through rates.
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...
According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...
Consistent design across desktop, tablets, and mobile devices. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and...
For example, somewhere in the app description you should provide a link to the your desktop website. Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines.
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without...
However, for tablets, the CPCs in many cases were higher than desktop or the account average. When mobile and tablet campaigns are required to be included with desktop, how will this impact results? Click-through rate (CTR): Mobile tended to have...
Though Google didn't break its own market share record, there was a new search record: the number of desktop searches hit 20.4 billion for the first time, topping the previous high of 18.3 billion recorded in January.
Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. This complaint adds to Microsoft's regulatory attacks on Google...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Basic search engine optimization (SEO) is fundamental. What Search Engines Are Looking For
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
Adding to the importance of mobile, the Kelsey research group says mobile will exceed desktop search in 2015. Prioritize keywords based on volume, desktop, mobile, and total priority and check rankings.
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions...
One really big issue at the homepage and category level templates is that there is almost no content above the fold, when you look at the desktop view. Homepage Above The Fold Area (Desktop) Search engines may be evaluating placement of content on...
Mobile CPCs have so far been undervalued if you consider their higher performance (CTRs and secondary actions), when compared to desktop equivalents. A mobile search for pizza in the middle of the day should compel a different ad than a late p.m...
Device targeting: Do Twitter ads targeting mobile or desktop perform better? As a PPC expert, I naturally gravitate toward the paid search sessions to get my regular dose of tips and takeaways. Three sessions featured at this year's SES New York...
