Who ever really knew how to budget for mobile relative to desktop anyways? As a corollary to the above, enhanced campaigns force better alignment between how mobile, desktop, and tablet campaigns are managed.
While the carousel has been used on tablet devices since December 2012, the carousel style results being available on a desktop is a much newer change. With the new style of carousel listings, when a user searches for a local results, such as a...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
It would appear that the golden rule of mobile search is to ensure users are delivered to the content they are expecting to see when they enter the page, even if that means repurposing a desktop page or displaying the desktop page itself, rather...
So they're not necessarily logging into Hotmail on their desktop ‐ certainly more activation and engagement is happening on mobile devices. He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile...
Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website”) and smartphone only errors (when “sites serve content to...
May show for: computers, desktop computers, sony computer reviews On search engines, it's all about the keyword. We'd use keyword "-bakery" to ensure our ads are most relevant to the search. Keywords connect a searcher's search terms to relevant...
Only rely on desktop search? As Google matures as a search engine, silver bullets are becoming rarer and rarer. Relying on any one tactic or factor within search engines is fine in the short term, but in the long term will assuredly fail.
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
You can choose between various solutions that run as a desktop application or as web-based service. When multiple links are removed or changed within a short timeframe this is a strong signal to search engines that these links could have been...
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Aside from creating mobile-friendly websites and targeting ads with mobile-friendly assets, you can't...
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. For more advice on how to format your video for the best success on search engines before you...
This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and...
However, this ad style is for desktop only, not mobile. Google Maps search results are much more clearly added to the maps page. Google has announced a revamping of Google Maps and it is much more than a few changes.
We're one step closer to conversational search becoming the norm with the announcement of conversational search for desktop and laptops through Chrome. Show me things to do in Santa Cruz," she told the search engine.
Whatever your specific approach is, please question that approach if it's exactly the same as your desktop strategy. Becoming OK With the Fact that Tablets = Desktop Mobile traffic continues to grow and become a larger part of everyone's paid...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
These shoppers visit your site at home on a desktop or laptop, on their smartphones and while in-store, and express very specific and consistent intent signals. For example – if a consumer is presented with a mobile search result for a "red...
So in anticipation to Google Now's introduction to desktop, how can we prepare? It's only a matter of time before Google Now is made available for desktop users. Google has released many products and services over the last few years to improve the...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
