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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop ad...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Out of that 14 percent mobile Web usage, I think it’s safe...

  4. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for Smartphones. Check Mobile Versus Desktop Traffic (From Google Organic). This enables you to render top landing pages from desktop or mobile the way that users...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. The report will show you the total sessions broken down by desktop, tablet, and mobile. They fire up Chrome or Firefox on their desktop computer and...