She also says the global installed base of smartphones and tablets should exceed desktop PCs and laptop PCs in Q2 2013. And many of these Super Bowl advertisers will also be running YouTube pre-roll ads along with their TV ads to make an even...
Apple passed Microsoft in 2010 due to mounting sales of its iPhones and iPads, helping the consumer information technology industry become less dependent on desktop and laptop PCs. Some financial analysts think the news is related to a shift from...
Queries are shorter than PCs --> make ads specific and relevant MONITORS/PCs Compared to desktop, keywords searched on mobile devices tend to be shorter and there are fewer distinct queries. Don’t Copy Your Desktop Ads
There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online. Mobile users are goal-oriented versus the more benefit-oriented desktop users, so always feature call-to...
Adobe predicts mobile and tablet advertising will continue to appeal to advertisers in the short term, given their “disproportionately” low CPCs, compared to desktop PCs. Adobe also offers a bit of advice to marketers in their report: “In a...
Mobile marketers last year began to test the waters of targeting mobile devices differently than they would PCs and desktops. Similarly, data from Performics indicates that tablet and desktop searchers spend more money directly on their device when...
Agreements with huge PC manufacturers has enabled them to grow faster than Apple as they don't need to build or ship any of the products -- and the incentive for companies like Acer, HP, and IBM to sell windows-bundled PCs is strong because the...
Macs have a significantly higher price point than PCs, and yet, a large part of their marketing has been geared toward people who know nothing whatsoever about computers. A 700 dollar laptop may be okay, but for $700 you can build a PC desktop with...
By 2013, mobile devices are expected to be used more often than PCs to access the Web, according to Morgan Stanley. Mobile web adoption is expanding eight times faster than the desktop Web did two decades ago.
For those of you living under a rock, the gist is that Google's coming out with an operating system, layered on top of a Linux kernel, that will power netbooks, and eventually desktop PCs. Perhaps Google will follow Microsoft's example with its...
This gadget enables and optimizes power management settings on PCs, euthanizing them when not in use: To celebrate Earth Day: The Energy Saver gadget for Google Desktop. Happy Google Earth-A-Palooza Day!
Microsoft announced its first major distribution deal for Windows Live services, including desktop access to the Windows Live portal and a pre-loaded Windows Live toolbar on Lenovo's ThinkPad notebooks, ThinkCentre desktops, and Lenovo-branded PCs.
Building on Yahoo’s Mobile strategy and the vision of connecting PCs to mobile to TV, many of Yahoo Shortcuts can be accessed through a cell phone using SMS or by going to Yahoo.com on your phone’s browser.
Energy is expensive, making PCs consume less energy will save Google money. By deploying the new power supplies in 100 million desktop PC's running eight hours a day, it will be possible to save 40 billion kilowatt-hours over three years, or more...
Google Calendars for Pocket PCs, SEM Weblog The site has also developed a number of widgets (Google Desktop Plug-in, Yahoo Widgets, FireFox Extensions, and Apple Widgets) resulting in over 200,000 downloads.
ClickZ reports that the Clickbot.A virus that infected 34,000 machines (last report more than 50,000 PCs) and auto clicked on an unknown amount of PPC ads, has been shut down. Google has enhanced its desktop-based Picasa photo organizing program...
ClickZ reports that the Clickbot.A virus that infected 34,000 machines (last report more than 50,000 PCs) and auto clicked on an unknown amount of PPC ads, has been shut down. Google has enhanced its desktop-based Picasa photo organizing program...
Desktop search, the Google Toolbar, and the default search engine will be set to Google on these Dell PCs. Today's search podcast covers Google and Dell sitting in a tree, k-i-s-s-i-n-g. Well, Dell agreeing that for an undisclosed sum, putting...
Desktop search, the Google Toolbar, and the default search engine will be set to Google on these Dell PCs. Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
That means software like Google Desktop search, the Google Toolbar, and the default search engine will be set to Google on these Dell PCs. The Wall Street Journal reports that Dell will be installing Google software on "millions of Dell personal...
