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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  3. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Average order size higher than PC and conversion nearly equal --> focus on product attributes and deliver a rich browsing experience Compared to desktop, keywords searched on mobile devices tend to be shorter and there are fewer distinct queries.

  4. 2012 London Olympics: How the World Was Searching

    For this analysis, I used comScore’s qSearch tool, which is based on a 2 million desktop/PC based searcher panel covering more than 170 countries (disclosure: I work for comScore). The Olympics always produces great stories and gut wrenching drama.

  5. Gmail Messages to Appear in Google SERPs

    The move is designed to offer Gmail users quick access to the most relevant search results, wherever they happen to be stored, bringing a Google search more in line with the search functionality of a desktop PC or mobile device.

  6. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Opening up their digital magazine to different channels allows them to collect, segment, and analyze data and better gauge intent through PC, tablet, smartphone, and social interactions. Data is going to drive marketing strategies across platforms...

  7. Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8

    Such commitments followed the DOJ vs Microsoft settlement in 2001, which forced Microsoft to allow PC vendors to include non-Microsoft software on systems. Windows RT, along with other Windows 8 versions, will effectively have two distinct...