The mobile shopper can act much differently than one browsing off of a PC. These shoppers visit your site at home on a desktop or laptop, on their smartphones and while in-store, and express very specific and consistent intent signals.
Smart phone users, while representing a larger over-all audience, had on average 4 percent lower Engagement Scores than PC users and 11 percent fewer page views. Mobile vs Desktop Tablet share of paid clicks nearly tripled to 9 percent and the gap...
For those who were link building before tabbed browsing came along, think back to when you'd have 16 Netscape windows open at once, and then your PC would crash. Close desktop news alerts. I know you don't get paid to read, and doing so is taking...
Some financial analysts think the news is related to a shift from the Microsoft dominated PC industry, where users relied on software running on traditional desktop machines, to software delivered by the Internet that allows users to access...
Average order size higher than PC and conversion nearly equal --> focus on product attributes and deliver a rich browsing experience Compared to desktop, keywords searched on mobile devices tend to be shorter and there are fewer distinct queries.
Last year Google and Nielsen partnered to study the impact of multi-screen advertising and found that audiences exposed to ads across TV, Phone, PC and tablet demonstrated higher brand recall and engagement than those who just saw the on TV.
For this analysis, I used comScore’s qSearch tool, which is based on a 2 million desktop/PC based searcher panel covering more than 170 countries (disclosure: I work for comScore). The Olympics always produces great stories and gut wrenching drama.
The multi-headed beast is dozing; my comparison PC usage for web growing peaks at 9 a.m.and declines through the day. Usage then declines as iPads are left in bags while workers use desktop devices. While Microsoft's announcement they will enter...
The move is designed to offer Gmail users quick access to the most relevant search results, wherever they happen to be stored, bringing a Google search more in line with the search functionality of a desktop PC or mobile device.
Opening up their digital magazine to different channels allows them to collect, segment, and analyze data and better gauge intent through PC, tablet, smartphone, and social interactions. Data is going to drive marketing strategies across platforms...
Really, PPC should be platform-agnostic – after all, people don’t just search using IE on a PC. One of the most common requests was to be able to use adCenter outside of Internet Explorer and the PC environment.
Such commitments followed the DOJ vs Microsoft settlement in 2001, which forced Microsoft to allow PC vendors to include non-Microsoft software on systems. Windows RT, along with other Windows 8 versions, will effectively have two distinct...
Ultimately the search activity on tablets more closely reflects that of the PC given the similarly stationary environment. As noted earlier, the tablet searcher will share more similarities with the PC searcher than the smartphone searcher, so you...
The Sync feature allows users to see the same tabs they left open on their desktop PC, provided they sign in with Google account credentials on both systems. Although designed from the ground up for mobile devices, Google Chrome for Android has...
Typing a URL on your phone is a pain but remembering to go do it at your PC later on isn't likely to happen. Illustrating the growing importance of mobile media, by the end of 2011, action codes rarely led to desktop websites.
Seventy percent of PC “query chains” (essentially search tasks) are completed in about one week while 70 percent of mobile users do so in one hour. Around one in ten Americans with annual household incomes of $75,000 or more own a tablet PC or e...
Additionally, the firm has launched a new cloud application called Motocast that allows users to link the phone with a work or home PC in order to access documents, images and other content on-the-go.For business users, the phone also has a number...
Sneak Peek: Local Ad Offerings for Bing in adCenter across PC and Mobile - adCenter Blog Tablet Devices Eat Into Desktop, Laptop Use - ClickZ TechCrunch Interview: Marissa Mayer Reveals The Two Pillars Of Google's Local Strategy - TechCrunch
Consumers in the BRIC countries appear to be leapfrogging the PC and moving straight on to simpler and more affordable mobile web access. While global desktop searches fell by 15 percent last year, mobile searches grew by 247 percent, this Tamar...
Consumers in the BRIC countries appear to be leapfrogging the PC and moving straight on to simpler and more affordable mobile web access. While global desktop searches fell by 15 percent last year, mobile searches grew by 247 percent, this Tamar...
