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Desktop Environment

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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Load testing – can your desktop environment handle all the new mobile users? Mapping(s) of mobile to desktop pages So we know the goal is to consolidate/roll the mobile site into the desktop site. If your desktop experience is being redesigned, or...

  2. Social Media Monetization in a 'Mobile First' World

    This has created an environment of fast and simple content creation that is fueling the experience of these networks and driving their rapid growth. Native ads also dovetail particularly well with the mobile environment because they are typically...

  3. Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8

    However, Mozilla claims that Internet Explorer (IE) will be the only browser able to run in the classic environment under Windows RT, at the expense of rival browsers like Firefox, Safari and Chrome. We share the concerns Mozilla has raised...

  4. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    The venue of each ad placement determines how creative a campaign can get, but the most successful seem to be those that blend seamlessly with the browser or app environment, while grabbing user attention with interactive elements and bright...

  5. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    Cost per click on mobiles were lower in 2011 than for desktops, so for advertisers, that means mobile is a very favorable environment from a performance perspective. We think it’s growing at anywhere from four to eight times the speed that desktop...

  6. Google Shows Evolution of Search, Launches Interactive Timeline

    Both voice search and image search, innovations rooted in the mobile experience, have spread to the desktop environment. Official Google representatives have given their feedback on how Google has evolved, what its priorities are, and where the...

  7. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    The marketplace, competition, and conversion rates are much more established in the desktop environment. For consumers, this space will evolve their device of choice for various locations; desktop for work, tablet for home, smartphone for in-store.