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  1. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice across the internet" and made up of members including Microsoft, Nokia and Oracle, has filed an antitrust complaint related to...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    If OpenUDID is integrated into a tracking SDK, ad click events and app installs can both be logged with an associated OpenUDID to allow for accurate tracking of unique devices. A different IFV value is returned for apps on the same device that...