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  1. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a...

  2. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    They fire up Chrome or Firefox on their desktop computer and start looking around. But by spending so much time analyzing their websites via a desktop computer, they might be missing an extremely important segment of their traffic that’s growing...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Performance Differences Between Desktop and Mobile The second step in assessing mobile engagement is to understand how customers are interacting with your site for particular organic landing pages by comparing usability metrics of...

  5. What You Can Learn From Google Analytics Mobile Reports

    When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT screen. It's also worth noting that this report doesn't include desktop device information...

  6. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    I got started in digital as a computer-illustrator, and I got to know the creative side during the late 1980s with the advent of desktop publishing. The comprehensive agenda of this conference will walk you through the new marketing landscape of...

  7. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    May show for: computers, desktop computers, sony computer reviews May show for: laptop computer reviews, laptop computer manual Keywords with the "+" sign must appear in the user's search exactly or as a close variant, such as misspellings...

  8. Driving Consumer Insights With Mobile Analytics

    According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...