You can choose between various solutions that run as a desktop application or as web-based service. When you've put a lot of effort in acquiring links to your website, you want to make sure these links aren't lost at any time.
If you're not yet familiar with Google Now, it's an application that helps people manage their day-to-day tasks, among other things. We're one step closer to conversational search becoming the norm with the announcement of conversational search for...
For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. According to Craver, the trick to setting up...
The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser...
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
Google developed Google Catalogs as a tablet application before making it available as a website. But tablet consumers engage with the Google Catalogs application in a different way than a print catalog.
Description: A free software application that allows you to quickly and efficiently create search, display, and/or remarketing campaigns. Description: A spreadsheet application/software that allows users to make calculations, graphs/charts, pivot...
Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation. Use conversion optimization techniques and push notifications to ensure...
It’s a desktop application that will crawl any site you give to it. Being a desktop applicable, it’s fast and responsive. Originally designed for finding bad links in a site, the simple crawler, especially combined with a bit of Excel wizardry...
This would be a very useful application for an automatic upgrade. An AdWords representative told me that it ranged from -20 to -40 percent of the default, but has always been lower than the desktop default, depending on what other advertisers are...
Website/mobile users are task based (goal and explorer functions), while application users are goal focused. Take your W3C valid and semantically compliant HTML, throw in CSS 2 and 3, add WCAG AA accessibility standards and you now have the basics...
Developers can get people talking about their app with Facebook friends directly on their platform and increase engagement for the application. Mobile users are more likely to click on ads than their desktop counterparts, mainly because they are...
The report suggested that the service would be accessible at drive.google.com and would also be available as a desktop application. Shortly after that report surfaced, TechCrunch posted what it said was a screenshot from an early build of the OS X...
It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit). Wells recommended setting up a separate mobile campaign from desktop campaign and noted that Google AdWords will...
Google Maps is the default mapping application, though Apple may be beginning to shift away a bit from Google, recently ditching Google Maps for OpenStreetMap. Google became the default search engine on iPhones in 2007 and iPads since 2010 – it was...
Brands in 2012 will look for ways to not only watch their cost per application, but also look for profitable, high quality customers who they can cross-sell additional products. Incorporate analytics beyond the initial completed application.
One of the only things that I wish the new adCenter Desktop application would have is the ability to view and change Mobile Campaign data. It will also allow a cut and paste feature and allow your to copy data and move it within the Desktop.
Additionally, the firm has launched a new cloud application called Motocast that allows users to link the phone with a work or home PC in order to access documents, images and other content on-the-go.For business users, the phone also has a number...
Remove all hardware buttons in favor of software buttons, allowing more universal design application on both tablet and smartphone devices. Add a new browser that has tabs, lets you import your Chrome bookmarks, and lets you automatically load the...
If your site is primarily e-commerce based have an application developed that directly connects your products to the instant consumer in one tap. Remember the 5 viewing angles: Vertical and landscape in both mobile and tablet, and the straight...
