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  1. Delving Into the Auction Insights Report

    To gain back position one we can apply a small increase in bid to win on desktop and tablet and a larger increase in mobile bid adjustment. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  3. Using Analytical Analysis to Help Improve Conversions

    First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. If there is one thing digital marketers want more of, it is success from their sites and marketing...

  4. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop...

  5. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. When reviewing desktop metrics, CTR rates fell by 7.9 percent from...

  6. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop ad buying. If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says...

  7. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  8. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a...

  9. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  10. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mapping(s) of mobile to desktop pages So we know the goal is to consolidate/roll the mobile site into the desktop site. If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want...

  11. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for Smartphones. Check Mobile Versus Desktop Traffic (From Google Organic). This enables you to render top landing pages from desktop or mobile the way that users...