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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. They fire up Chrome or Firefox on their desktop computer and start looking around. Can you see why a heavy-duty analysis of your site via desktop...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  3. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. If a page on your site doesn’t have a smartphone equivalent, keep users...

  4. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Although desktop revenue grew 27 percent year-over-year to $49 million in the June quarter for RetailMeNot, MediaPost notes it was “slightly lower than RBC estimates of $50 million, mainly due to lower desktop revenue per visit, ‘likely due to the...

  5. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. For example, let's say you've just launched a desktop...

  6. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Additionally, adults in the United States spend an average of 34 hours per month on the Internet on a smartphone and only 27 hours on a desktop. Here's a scenario for you. You're watching television and see the most hilarious commercial about a...

  7. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.