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  1. OK Google: 'The End of Search as We Know It'

    We're one step closer to conversational search becoming the norm with the announcement of conversational search for desktop and laptops through Chrome. "People communicate with each other by conversation, not by typing keywords -- and we've been...

  2. Here's What Google's Labeled Search Results Could Look Like in Europe

    As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...

  3. Driving Consumer Insights With Mobile Analytics

    According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...

  4. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    Consistent design across desktop, tablets, and mobile devices. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    For example, somewhere in the app description you should provide a link to the your desktop website. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development.