Who ever really knew how to budget for mobile relative to desktop anyways? As a corollary to the above, enhanced campaigns force better alignment between how mobile, desktop, and tablet campaigns are managed.
It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing...
Richard Kirk's article, "Google Makes Non-Desktop SEO an Absolute Necessity", digs deeper the infrastructure piece, while this article focuses primarily on the framework and rapid deployment of responsive design.
While the carousel has been used on tablet devices since December 2012, the carousel style results being available on a desktop is a much newer change. The Google Local Carousel beta test that we saw last month is now rolling out to all U.S.users...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in with desktop ads, thus increasing overall costs. Adobe released their findings today on the impact of Google AdWords...
Best practice has always been encouraged but this new approach of developing an algorithm that heroes good mobile website infrastructure makes non-desktop SEO an absolute necessity. I have seen many agencies espousing the benefits of having a...
So they're not necessarily logging into Hotmail on their desktop ‐ certainly more activation and engagement is happening on mobile devices. But did you know that email plays a very important role with both of those from an engagement, brand, and...
Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website”) and smartphone only errors (when “sites serve content to...
May show for: computers, desktop computers, sony computer reviews On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.
Only rely on desktop search? Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change. Who got hit the worst? What were the similarities?
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
You can choose between various solutions that run as a desktop application or as web-based service. When you've put a lot of effort in acquiring links to your website, you want to make sure these links aren't lost at any time.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
If you’re not already seeing tweets in Yahoo’s newsfeed, it’s currently rolling out all over the U.S.for mobile and desktop users over the next few days. Yahoo announced last week a partnership with Twitter to integrate tweets directly into its...
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up...
This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and...
However, this ad style is for desktop only, not mobile. Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more...
We're one step closer to conversational search becoming the norm with the announcement of conversational search for desktop and laptops through Chrome. "People communicate with each other by conversation, not by typing keywords -- and we've been...
Whatever your specific approach is, please question that approach if it's exactly the same as your desktop strategy. Becoming OK With the Fact that Tablets = Desktop Now with Google AdWords enhanced campaigns heading down the track like a freight...
