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  1. Here's What Google's Labeled Search Results Could Look Like in Europe

    As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...

  2. Driving Consumer Insights With Mobile Analytics

    According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...

  3. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    Consistent design across desktop, tablets, and mobile devices. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    For example, somewhere in the app description you should provide a link to the your desktop website. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development.

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. Microsoft is on the attack again, this time slamming Google Play...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. And essential. SEO will help you position your website properly to be found at the most critical points in the buying...

  7. SEO Diagnostics: Urgent & Preventive Care

    Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.