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  1. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a...

  2. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mapping(s) of mobile to desktop pages So we know the goal is to consolidate/roll the mobile site into the desktop site. If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for Smartphones. Check Mobile Versus Desktop Traffic (From Google Organic). This enables you to render top landing pages from desktop or mobile the way that users...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. They fire up Chrome or Firefox on their desktop computer and start looking around. Can you see why a heavy-duty analysis of your site via desktop...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...