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Designing

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Like, designing a beautiful website that doesn't actually convert or lead anyone to do anything. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Once you have a UX strategy, designing the right solution is actually quite easy, if you know how. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when designing a medical charting device for in-patient medical procedures performed by nurses, the nurse environment was polluted by various electronic devices and made it nearly impossible to capture their true needs.

  4. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Designing a search engine is no easy task. Image Credit: Simon Heseltine Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making...