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Designing

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  1. 6 Reasons You Should Use Market Surveys in Link Building Campaigns

    SurveyMonkey.com has an excellent free guide to designing smart surveys here. Here’s a practical example. Several years ago, I was working on a project for an online plumbing supplies company. Over coffee the CEO remarked that most of his customers...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...

  3. 4 Opportunities to Successfully Optimize the Full Conversion Funnel

    By designing in such a way, you can “guide” the user down the path you want them to take, all the way to the final step of purchasing. When designing your pages, have in mind the goal action of each page, and design the page in a way that the goal...

  4. Google Designs S.R. Crown Hall Doodle for Ludwig Mies van der Rohe

    His early career was spent designing office buildings, apartment buildings, houses – even furniture – all in Germany. Google has designed an extremely simple Doodle in honor of German-born architect and educator Ludwig Mies van der Rohe, who is...

  5. 7 Tips for Landing Page Greatness

    Here are the top seven tips for designing an effective landing page. Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll...