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  1. Why You Need to Own Your Data & Digital Assets

    Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the cost to create key functionality across many clients. Google Analytics is one of those assets that web...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    In such cases, Web analytics only help designers polish the brass when they could be mining for gold. Designers are often satisfied to see a .1 percent lift, not realizing that a more proactive approach routinely produces conversion rate lifts of...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg also discussed how designers are the new rock stars in the Valley, as they're so valuable to encourage better designs for technology. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint...

  4. Responsive Design vs. Task-Oriented UX Design

    Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and interacts well on the phone, and then scale the design up for the tablet and desktop. Responsive design is all the rage these days, but most folks...

  5. A Simple Test to Guide Every UX Design Decision

    We go to all the trouble to create user personas and conduct task analyses, but it seems few designers really know how to apply those to the design process. During the design process, the tendency is to add more features, controls, or content than...

  6. What You Can Learn From Google Analytics Mobile Reports

    It can be beneficial to let your web designers know the range of resolutions that the website will be viewed in so they can ensure quality is maintained regardless of technology. These days we can access the Internet on a whole host of devices...

  7. How to Build Your First Content Marketing Strategy

    While the content may be well written, it is more likely to appeal to other professional web designers rather than potential customers. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content...

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Get your designers, coders, copywriters, and anyone else on the same page! Often November rolls around and businesses haven't even started thinking about how to navigate the holiday season. Regardless of your product or service offering, you should...