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  1. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject?

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...

  3. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Portfolios aren't only for designers, photographers, and other creative types anymore. The new year is the perfect time to kick your professional butt into gear. Whether you are a devoted resolution-maker or just want to know how you can be a...

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Neiman Marcus is bidding mostly on the names of specific designers such as "stella mccartney" and "david yurman", which have significant CPCs of $1.94 and $1.08. With the conclusion of 2012 upon us, the holidays are the time of the year that can be...

  5. Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

    Use professional designers for your GDN ads. You breathe search. You eat negative keywords for lunch and cook up scrumptious ROIs for dinner. The best part of your day is getting knee-deep in the AdWords interface – except for that tab on the far...

  6. Going Global: Localize Your Message for Holiday Retail Traffic

    It also offers its own brands, including Designers at Debenhams, as well as international brands and concessions. Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate...

  7. SEO & Website Redesign: Relaunching Without Losing Sleep

    To satisfy both scenarios, your information delivery as the SEO should be to inform designers and developers of the mistakes you shouldn’t make and also to announce to all parties what SEO revisions should be made to the site along with what...

  8. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Team leaders have questions, C-levels have questions, designers have questions; it’s time-consuming for you. Whether you work in-house or at an agency, there is no escaping the core client-consultant relationship.

  9. Star Trek Google Doodle Boldly Goes Where No Doodle Has Gone Before

    In a Google+ post, Amit Singhal, Google Fellow and "Star Trek" fan explains "a team of outstanding designers and engineers, and numerous Star Trek fans at Google, got really creative with this one. Trekkies and geeks worldwide will certainly...