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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. More and more clients are beginning to understand the benefits of content marketing.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Good UX designers have backgrounds in many disciplines, and though most wannabe UX...

  3. Why You Need to Own Your Data & Digital Assets

    Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the cost to create key functionality across many clients. Google Analytics is one of those assets that web...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    In such cases, Web analytics only help designers polish the brass when they could be mining for gold. Designers are often satisfied to see a .1 percent lift, not realizing that a more proactive approach routinely produces conversion rate lifts of...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg also discussed how designers are the new rock stars in the Valley, as they're so valuable to encourage better designs for technology. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint...

  6. Responsive Design vs. Task-Oriented UX Design

    Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and interacts well on the phone, and then scale the design up for the tablet and desktop. Responsive design is all the rage these days, but most folks...

  7. A Simple Test to Guide Every UX Design Decision

    We go to all the trouble to create user personas and conduct task analyses, but it seems few designers really know how to apply those to the design process. During the design process, the tendency is to add more features, controls, or content than...