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Designated Market Area

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  1. How to Take Advantage of Google AdWords’ Improved Geotargeting

    Match U.S.metro targets to Nielsen Designated Market Area (DMA). Another great way to take advantage of geotargeting is to better leverage the market differences in performance. Got a business that only services specific areas?

  2. Which Markets Are the Biggest Users of Apple Products?

    Experian Simmons looked at consumers' propensity to own or use an iPod, iPhone or Mac computer by producing a ranking of the 206 Designated Market Areas® (DMAs) in the continental U.S. San Francisco-Oakland-San Jose, CA: With Silicon Valley and...

  3. Local Search Part 3: Google Gets Local With AdWords

    The US targeting matches the 210 "designated market areas" that are used to define television markets. Google Acquires Sprinks, Consolidates Contextual Ad Market. For instance, an advertiser could choose to have their ad for "dentists" appear only...

  4. The Search Engine Update, December 18, 2001, Number 115

    It should especially help those web site owners who need to target the European market. I've been plugging away to bring some of the information in Search Engine Watch's report area up to date. As for searchers, the Search Links area where I list...