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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready Thinking Mobile In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested:

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    The implicit fallacy of Web analytics is that the existing website design is somewhat correct and only needs minor refinement. Web analytics provides incremental improvements to an existing site, but have not demonstrated the same "bang for the...

  3. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. The inability of the industry to come to terms on a definitive understanding of what...

  4. Future of Search & Content Marketing: Expand Your Mindset

    So what that means is not only thinking about optimizing for the device (i.e.reponsive design), but also creating the content that matters for the device. As marketers, we’re already thinking about how our content plays out across devices, as in...