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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages enabled with responsive design? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted by a disinterested third...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. Our process for assessing mobile engagement starts with having...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    The magical and innovative part of the knowledge gap analysis process is that it not only identifies the gap, but also suggests what knowledge you need to add to your design. Using analytics as a design refinement tool forces a reactive, trial-and...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design site and leave it at that - you also need to think about what happens to your...

  5. 4 UX Tips That Will Improve Your Content Strategy

    It's time that our content strategies focus on the user as much as our homepage design does. Instead, create targeted content for each stage of a persona's buying process. At what stage of the purchase process does this buyer persona start to...