Ultimately, there are a number of ways you can design your website, and you have to go through the discovery process as referenced in the wireframe. Content governance defines the players, process, and technical requirements necessary to produce...
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. Both require being present in social spaces, good keyword research...
Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. For these reasons, fostering collaboration early on in the content creation process is the key for building...
Investing in design to make your guide remarkable, definitely helps gain traction as well. In order to be successful, make them content-rich (don't publish thin award pages, add lots of original content), invest in design to establish trust and...
To be even more accurate, calculate costs of SEO that impact other roles and outcomes (cost of talent, crossover of data utilized for Paid search, programming, design, etc.which expand the perceived value of investments made in natural search to...
Responsive design is visually very much about whitespace and letting different elements breathe. Beyond the loss of non-linked text that is common in responsive design, keyword density for specific phrases in non-linked text and links is often lost.
On the flip side, there is nothing “Mac like” in its design or usability. Plugin: There are plugins to simplify the process. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive...
If you are planning a drastic design change, it may likely over power the subtle type of A/B tests we’d like to do now. Make copies you can share with every team member so, these important issues don’t get left out of future steps in the process.
Design, layout, and structure of content assets. Note taking and content curation play an important role in building out the content development process. B2B search engine marketers need ways to organize ideas and keep track of information, in...
Mid- to large size businesses tend to have similar structure when it comes to process around brand, content, web design and site changes. Enterprise organizations don’t have the flexibility because they’re grounded in structure and process.
So cutting edge, your mind bleeds just thinking about the futuristic design. The cost for the new and dazzling shiny toy in your mind is realistically $50,000 and that is an acceptable number for you considering the cost of reputable web design and...
When you are selecting a premium theme from ThemeForest.net, ElegantThemes.com, TemplateMonster.com, or any of the other hundreds of theme directories, consider selecting a theme with a "responsive" design.
In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help webmasters more easily generate XML sitemaps. According to Bing's Community Blog announcement, the new...
With each iteration, you've remembered to carefully copy and paste the exact elements you need into the new design. More times than not, your Google Analytics code is likely a "set it and forget it" type of process.
Lazy loading, in case you’re unfamiliar, is a design pattern process for deferring the loading of objects until they are needed. Design for your target audience, which may not necessarily be the audience you already have, or at least not the...
Design with On Page and One Goal For example I’ve seen tests where clients have had ugly landing pages and by simply creating a new page with a new design and a clear call-to-action—not a perfect page by any stretch of the imagination—but a page...
The small screen size of mobile browsers demands a different approach to desktop website design. Simplify Your Design If you've already simplified your design, that will also reduce load times. When other pages do have to be accessed you should...
Most Plussed: #Runnerup Responsive Web Design: Introduction & Impact by John Lynch Essentially the tournament process ensures more achievements can be fairly awarded to more authors. But. Any content writer knows that it is impossible to predict...
Be brave with organizational design. Here are some tips and a process that will help you build and, most importantly, scale your SEO campaigns in 2013. Above is a structured way of looking at it and breaking it down to make the process easier to...
What the Compendium does so well is that it explains the customer experience and issues behind what some sites are currently doing in each area addressed, showing you example after example with clear screenshots (many are UK only but the design...
