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Design Process

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: Sure, part of the content creation process is an informational transaction. There are plenty of designers, and even content people, who may disagree...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It is then a very useful process to design your own front cover. If you haven't already, design some simple personas from which your content plan can pivot from. This is used a lot in Web and UX design and understanding that fear of inadequacy, in...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process. Can they describe previous UX design strategies beyond just to...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages enabled with responsive design? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted by a disinterested third...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. Our process for assessing mobile engagement starts with having...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    The magical and innovative part of the knowledge gap analysis process is that it not only identifies the gap, but also suggests what knowledge you need to add to your design. Using analytics as a design refinement tool forces a reactive, trial-and...

  7. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design site and leave it at that - you also need to think about what happens to your...