For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. Traffic isn't the last stop in the vetting process, though. You don't want a commercial-based page ranking for an...
This is an especially tough one as the hacked area may be completely invisible to you, by design of the person who hacked you. The suggestions here give you places you can start to look to help lift manual actions applied by Google, but don't cover...
Earlier, for Pepsi in the early 1970s, Howard helped design the perfect diet Pepsi and specifically how much aspartame they needed. F = Friction of elements of process He goes through some of the projects coming out of Microsoft Research, including...
How to Design Your Content Strategy As a next step, you could prioritize the most important terms, a process which enables you to make the task of content ideation much more disciplined and less prone to becoming one endless, unfocused brainstorm.
Understanding your market, clients, potential users, and competitive environment is a large project management task that should kick off your design and build process and ensure your site matches what potential customers/users are looking for.
These shoppers are most likely your exploratory buyers, with a little extra time, where easy navigation and visual design elements that create a "fun" experience are important. A recent survey by Telemetrics and xAd showed that 50 percent used...
Every now and then, a little perspective helps when it comes to the value of a website design. Template-driven or custom webs design both have several phases or steps they go through before completion.
This process includes research, conceptualization, feasibility assessment, establishing design requirements, preliminary design, detailed design, production planning, tool design, and finally going to production.
Ultimately, there are a number of ways you can design your website, and you have to go through the discovery process as referenced in the wireframe. Content governance defines the players, process, and technical requirements necessary to produce...
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. Both require being present in social spaces, good keyword research...
Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. For these reasons, fostering collaboration early on in the content creation process is the key for building...
Investing in design to make your guide remarkable, definitely helps gain traction as well. In order to be successful, make them content-rich (don't publish thin award pages, add lots of original content), invest in design to establish trust and...
To be even more accurate, calculate costs of SEO that impact other roles and outcomes (cost of talent, crossover of data utilized for Paid search, programming, design, etc.which expand the perceived value of investments made in natural search to...
Responsive design is visually very much about whitespace and letting different elements breathe. Beyond the loss of non-linked text that is common in responsive design, keyword density for specific phrases in non-linked text and links is often lost.
On the flip side, there is nothing “Mac like” in its design or usability. Plugin: There are plugins to simplify the process. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive...
If you are planning a drastic design change, it may likely over power the subtle type of A/B tests we’d like to do now. Make copies you can share with every team member so, these important issues don’t get left out of future steps in the process.
Design, layout, and structure of content assets. Note taking and content curation play an important role in building out the content development process. B2B search engine marketers need ways to organize ideas and keep track of information, in...
Mid- to large size businesses tend to have similar structure when it comes to process around brand, content, web design and site changes. Enterprise organizations don’t have the flexibility because they’re grounded in structure and process.
So cutting edge, your mind bleeds just thinking about the futuristic design. The cost for the new and dazzling shiny toy in your mind is realistically $50,000 and that is an acceptable number for you considering the cost of reputable web design and...
When you are selecting a premium theme from ThemeForest.net, ElegantThemes.com, TemplateMonster.com, or any of the other hundreds of theme directories, consider selecting a theme with a "responsive" design.
