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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    You've probably read numerous articles in the past few years about the importance of optimizing mobile for creating a response design website. It's shocking to see how many mobile PPC ads send users to experiences that aren't optimized for their...

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach...

  4. Mobile Landing Page Optimization - 10 Best Practices for Success

    Design your clickable targets (links, buttons, icons, form fields, etc.to be touch-friendly – fully and easily operable by fingers and thumbs. Style the link as a button in a complementary color so it stands out (Use CSS3 buttons that don't require...