As we have seen above, you need good on-page SEO to rock in local search and a good mobile site or responsive design since a ton of your local searches will be on mobile devices. Given a basic understanding of the tactics and the user experience...
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Step 5: Measure Learn More: Website Design & Optimization This seems obvious, but business owners tend to design websites that are appealing to them, rather than figuring out what is appealing to their customers.
Short term: Investigate responsive design. There will be no 'quick fixes' or placeholder bandaids, only permanent, user-satisfaction focused design and development initiatives. Solution: Site owners should conduct a comprehensive site content audit...
The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation systems – like the NYC subway system Modern marketing and design utilizes both SEO and usability skill sets and for many the...
Ultimately, there are a number of ways you can design your website, and you have to go through the discovery process as referenced in the wireframe. Experience shows that even with great content off-page optimization is difficult.
Brands rely on SEOs to keep their design and development partners aligned to business results. SEO audits need a mobile optimization component. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI...
Responsive Design: pages, events, goals the same as any other website, etc. And with Mobile Web and Responsive Design it's pretty straightforward. Responsive Design: Your website designed to auto-size based on browser.
Design your landing pages for mobile first and make sure they're simplified and focus on only one product or service on the page. Mobile Design Tricks How to Approach Mobile Conversion Optimization Angie Schottmuller (@aschottmuller), director of...
Responsive design is in fashion and is a great idea, but it’s not for every business. What issues do you need to consider when it comes to setting up your mobile experience using responsive design? Finally, Audette covered some of the advantages of...
I would also recommend thinking of how this type of analysis can be incorporated into an A/B test to further explore the ROI of the content (it might be the design of the page and not the content that is impacting revenue).
There are a number of considerations for content strategy when converting to a responsive design. The following analysis focuses on common issues with cosmetic redesigns, moving from a non-responsive site to a responsive website design
Of course, the incredible webmaster tools given freely to us by search engines should have equal importance as analytics and visitor tracking, since issues found within WMT can suggest other problems with site design and visitor path, if viewed...
If you are planning a drastic design change, it may likely over power the subtle type of A/B tests we’d like to do now. If your competition is spending a ton on PPC (pay-per-click), do you think they have more into organic optimization and...
The cost for the new and dazzling shiny toy in your mind is realistically $50,000 and that is an acceptable number for you considering the cost of reputable web design and development the readiness and motivation displayed on your behalf is...
Google suggests a responsive design to encourage a better online experience (and they'll give you a boost in the SERPs if you do so). When you are selecting a premium theme from ThemeForest.net, ElegantThemes.com, TemplateMonster.com, or any of the...
With tablet computers, there will be different conversion metrics, different keywords to optimize for, and other considerations related to design, experience and transaction and rank. Krum also shared further insight at SES London on how responsive...
Viewership levels of this magnitude are significant and demonstrate the need for media websites to continue to invest in usability, design, and optimization of mobile content. Visits and page views to companies that advertise on TV during the Super...
This is true to some extent as a full SEO campaign involves the strategic revision to information architecture, attention to SEO design factors, creation of quality content, a blueprint for a link-building initiative just to name a few items.
Design with On Page and One Goal For example I’ve seen tests where clients have had ugly landing pages and by simply creating a new page with a new design and a clear call-to-action—not a perfect page by any stretch of the imagination—but a page...
