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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You have the marketing team, content team, dev team, design team, etc. They match the content so well in design, color, etc.that it’s hard to tell they are ads. There’s nothing like hitting a Web page for the first time and immediately seeing a...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Ask how they feel about the design of your website and how trustworthy the site is. And make sure you keep an eye on the keywords leading to the various landing pages. For example, make sure your landing pages provide rich information based on what...

  5. Microsoft Tests Specialized Chips for Increased Search Speed

    And before landing on Catapult, Microsoft's team tested many different options, which either complicated server design or quickly become inefficient. The speed of search results and page loads is increasingly becoming a very important component of...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Your landing page shouldn’t contain too much text, but have a strong call to action

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. Make sure your landing page delivers on what was promised in the ad, and that it does...

  9. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. This can be easily accomplished in Google Analytics by first...