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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages enabled with responsive design? How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for?

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. While many advertisers focus heavily on initial keyword expansion and ad copy...

  3. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Broken pages (design and/or content problems that make the page unreadable). For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin...

  5. Expanding from Local to National SEO with Google Trends

    In this example, I've used “responsive web design” as my search phrase. It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. At the bottom of the page, Google Trends will show you top...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  7. 7 Ways to Make Your Google Search Result Stand Out

    About 10 percent of my company's clients actually take the time to submit a website design review. For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks".