F = Friction of elements of process Earlier, for Pepsi in the early 1970s, Howard helped design the perfect diet Pepsi and specifically how much aspartame they needed. He goes through some of the projects coming out of Microsoft Research, including...
Google Webmaster Tools and / or Google Analytics will expand its reporting to display server data such as calculated server load, server response, page elements' load, consecutive requests and other page, site and server performance metrics...
The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation systems – like the NYC subway system One of the biggest challenges designers face is juggling visual representation, HTML and...
These shoppers are most likely your exploratory buyers, with a little extra time, where easy navigation and visual design elements that create a "fun" experience are important. A recent survey by Telemetrics and xAd showed that 50 percent used...
This is where our attention should be at this stage, not the details around design elements. The concept sketch below has the first three elements listed above: Our experience has shown that once we add certain elements to a sketch, the...
Big names and a big budget doesn't make you immune to lazy marketers who are not fully-leveraging the elements of a Facebook ad, namely the most important piece: the ad image. Best practices suggest using contrasting colors to Facebook's own design.
Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility. The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how...
Responsive design is visually very much about whitespace and letting different elements breathe. Ideally, any given page you analyze should have a balance of the following elements, like a fine wine: However, elements that are critical to internal...
Elements that have been introduced in the redesign include a close up view of pins to help users discover new, more obscure interests, including "pins from the same board", which allows users to explore an entire board without leaving the webpage...
Review the entire ad to assess whether the disclosure is effective in light of other elements — text, graphics, hyperlinks, or sound — that might distract consumers’ attention from the disclosure. Preferably, design advertisements so that...
Multiple Head Elements, Title Tags s important to check the various HTML elements located in the head of the document to make sure they are correctly structured and well-optimized. There are some incredibly important elements and tags present there...
Page Elements Ask yourself these questions to identify page elements you can use to tell your story. What elements (text, graphics, and interaction) are they using? If you are planning a drastic design change, it may likely over power the subtle...
With each iteration, you've remembered to carefully copy and paste the exact elements you need into the new design. Have you looked at your Google Analytics setup recently? No, seriously. When was the last time you thought about the Google...
If publishers use the interactive elements of Google Catalogs mainly to encourage consumers to put more products in their online shopping cart, then publishers have failed to see the full potential of this platform.
If a publisher decides to create a catalog with design elements that fit the tablet experience, the publisher should consider pre-annotating the page with frames to signify where the Google Catalog annotations will be.
Review Your Site for Duplicate Title Elements Do a quick check of duplicate title elements in Google Webmaster Tools. Checking this Google property feature can quickly show you these issues and give insight into whether you need to spend the next...
While those standards are true in most cases you should always analyze your elements. Here are classic elements that cause friction: When you have the time, however, or when exceptional results are critical, take the time to test all elements—even...
Logos, tone of content, and other branding elements should carry over from one site to the other. The small screen size of mobile browsers demands a different approach to desktop website design. Simplify Your Design
In this new layout, users will find the most crucial elements are front and center when they watch a video: the video is right at the top of the page and the subscribe button, social actions and video information are all combined directly below...
Once the website is in “full-blown staging,” you’ll want to check URL structure to make sure that there’s a logical flow and that main navigation is clear to focus on the key elements (most important) of your website.
