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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Document key ideas and recommendations for how your insights translate to design elements and experiences. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    To enable this feature, locate this line in your tracking script: ga.src = ('https:' == document.location.protocol ? https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; and replace it with: ga.src = ('https:' == document.location.protocol ?

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    An Excel spreadsheet is a great way to document this effort. Web designers know what the original design intent is, and they have an eye for the visual details. Launching a website is a little like making homemade soup.

  4. How to Create a Social Media Editorial Calendar

    The social media editorial calendar isn’t designed to be a top secret document. Or dedicate each month to a different product focus or service of your company and design a collage of content ideas centered around that product or service in the form...

  5. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Regardless, this rating document provides a high-level view of what Google is looking for in a high-quality website. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, seems largely unchanged from last year, but has added a...

  6. Does Uncensored FCC Street View Report Show Google Lied?

    We decided to voluntarily make the entire document available except for the names of individuals,” a Google spokeswoman told the Los Angeles Times. While we disagree with some of the statements made in the document, we agree with the FCC's...

  7. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    The summary document is a good record and works for distributing among larger teams and stakeholders: It’s a seemingly simple question that can reveal a lot about how well your two-dimensional image propels people into your site and what is...