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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Document key ideas and recommendations for how your insights translate to design elements and experiences. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    To enable this feature, locate this line in your tracking script: ga.src = ('https:' == document.location.protocol ? https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; and replace it with: ga.src = ('https:' == document.location.protocol ?

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    An Excel spreadsheet is a great way to document this effort. Web designers know what the original design intent is, and they have an eye for the visual details. Launching a website is a little like making homemade soup.

  4. How to Create a Social Media Editorial Calendar

    The social media editorial calendar isn’t designed to be a top secret document. Or dedicate each month to a different product focus or service of your company and design a collage of content ideas centered around that product or service in the form...

  5. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Regardless, this rating document provides a high-level view of what Google is looking for in a high-quality website. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, seems largely unchanged from last year, but has added a...