For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. If your company was a car, how would you describe it? How would you describe your company culture?
Carefully crafted ad copy will, by design, discourage unqualified prospects from clicking. It's a no-win situation, because if the PPC manager is rewarded for higher quality score, the company faces a potential decrease in ROI.
This is an especially tough one as the hacked area may be completely invisible to you, by design of the person who hacked you. Google judges you by the company you keep, best leave your site alone in its room.
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Jenkins went on to say that this is not responsive design, but actually one step past that. Design for Mobile now ‐ as time goes on, more and more people will be reading your messages on Mobile. Most brands do not have huge teams of people working...
A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more readily apparent with the newer paid Shopping results. In a search for “popcorn maker,” the first result is...
How to Design Your Content Strategy Do you do SEO for a brand involved in a straight fight with another company? Pros and cons aside, there's a good chance you will eventually work for a company that thinks this way.
Ultimately, there are a number of ways you can design your website, and you have to go through the discovery process as referenced in the wireframe. To the world outside of your colleagues, clients, and partners, your website is your company.
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. MJ: Do you find that social activity increases brand awareness or...
And with Mobile Web and Responsive Design it's pretty straightforward. Responsive Design: Your website designed to auto-size based on browser. Responsive Design: pages, events, goals the same as any other website, etc.
Aiming to ship 8 million of the 7-inch tablets, which will have a higher screen resolution and thinner design. Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Bing hits back on AdWords enhanced campaigns.
I would also recommend thinking of how this type of analysis can be incorporated into an A/B test to further explore the ROI of the content (it might be the design of the page and not the content that is impacting revenue).
On the flip side, there is nothing “Mac like” in its design or usability. Can a Company Get Authorship? Believe it. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive Chairman...
If you do switch to the new YouTube One Channel design, you will be in good company. Then, after running a limited beta test and collecting lots of feedback from Partners and other creators, YouTube announced it was ready for all channels to...
This rollercoaster of emotions might sound familiar if you’re working on the design or redesign of a website or blog. Both design and content directly impacts the ability of the website pages to appear in search engine results, which can greatly...
The cost for the new and dazzling shiny toy in your mind is realistically $50,000 and that is an acceptable number for you considering the cost of reputable web design and development the readiness and motivation displayed on your behalf is...
And for the design department to do something entirely different. Working on the design side of things? If you're finding an ad lots of people clicked on never converted, maybe it's not a design problem but something that should be addressed by...
Create a catalog design that gives consumers the best experience on the Google Catalog platform and then annotate that catalog in a way that best suites the design. If publishers are going to take the effort to design a stylish, digital friendly...
This Day 2 session (more details here) will give tips on how to design and deploy a next-generation site architecture which maximises your chances of being found now and in the future. As SEO has elevated itself into a position where it impacts the...
If a publisher decides to create a catalog with design elements that fit the tablet experience, the publisher should consider pre-annotating the page with frames to signify where the Google Catalog annotations will be.
