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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: Understand how the site's information architecture conveys the company's business goals and purpose. Clients are riding the content marketing...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. Can they describe previous UX design strategies beyond just to "delight the user"?

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    But since responsive has been dubbed the solution of choice by Google, BrightEdge wanted to find out if sites that implemented responsive design over other types of mobile solutions like separate mobile URLs or dynamic serving had a better chance...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design site and leave it at that - you also need to think about what happens to your...

  5. 4 UX Tips That Will Improve Your Content Strategy

    It's time that our content strategies focus on the user as much as our homepage design does. First, understand your company's brand image and the experience it wants to deliver to its customers. User experience (UX) focused marketing doesn't just...