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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI are "wine rack store," "wine rack design," and "wine cellar ideas. More than 70 percent of mobile searchers use click-to-call when getting to your website.

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    If you haven't already, design some simple personas from which your content plan can pivot from. This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's Health, is a key driver of behavior will help...

  3. Microsoft Tests Specialized Chips for Increased Search Speed

    And before landing on Catapult, Microsoft's team tested many different options, which either complicated server design or quickly become inefficient. The speed of search results and page loads is increasingly becoming a very important component of...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe previous UX design strategies beyond just to "delight the user"? UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a desirable part of any...