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  1. Writing Your Way to the Top of Search and Social Results

    Going for the Hail Mary of long-form content such as a case study, guide or in-depth analysis? Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white paper, and a visually driven SlideShare presentation. They've simply made it a community where people share advice and post valuable...

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Every post is a fantastically in-depth learning opportunity and the RSS feed of a new blog post is always a happy occasion. If you're dividing articles into part one and part two just so you have something to post on your blog to hit the one-post-a...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Write ONLY In-Depth, 1500+ Word Blog Posts Longer posts may take more work, but the ROI of one long post is head and shoulders above a handful of short articles. If you aren't upping your content game in a big way this year, you're going to struggle.

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. The first change is the addition of more controls for users...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader. As a result, we've seen a trend where the "minimum desirable length" for text-based content...