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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. Search, social, content, and digital marketers probably agree it...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    You can quickly deploy those new tags yourself, without involving other departments. Managing analytics tagging can be a tough situation for some companies. Sure, if you're a business with a small and simple website, then slapping a tracking tag on...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Conversely, the insights gained from marketing must then be shared with these departments to facilitate product development, address customer demands, expectations and requests. While some have always approached the digital space with a marketing...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Traditional marketing departments and agencies are throwing staff in the digital world and expecting them to just "figure it out," only to find out that the same skills don't translate and result in poor performance and execution.

  6. 10 Google Analytics Custom Events That Track the Untrackable

    Conversion rate optimization through tools like Visual Website Optimizer or Optimizely is becoming a mainstay in many digital marketing departments. With advances like Universal Analytics, the new custom segments and attribution modeling coming out...

  7. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Gayglers from all departments of Google formed sub-committees to discuss budget, plan events, order schwag and advertise Pride while keeping an eye on the prize: ensuring the messages of diversity, inclusion and pride are central themes throughout...

  8. Why Social Media Listening is Important for Brands

    Benefits Various Departments Can Have Listening to Social Media Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be. If you're running social media for your business...