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Department Stores

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Take a look at U.K.department store Selfridges, which last year opened the doors...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    You'll notice that six of the top 10 retailers by spend are department stores. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Despite this being their own range of products, search trends saw that people were searching differently – and as a result this brand was losing traffic to the retailers and department stores who stocked their products.

  4. Google as Your Identity Provider: Where Are We Now?

    Google Dashboard is the place Google has for you to check all the information Google stores on you. But it’s not only the Federal Government; there were six NSTIC pilot programs approved all in a variety of verticals including ecommerce, health...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Department stores continued to offer compelling deals and promotions that drove sales to grow by 43.1 percent over Cyber Monday 2011. Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of...

  6. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  7. Extreme Couponing: Searching for the Deals

    For example, P products at the grocery store as long as this couponing flexibility drives more overall purchases of their brands, but Macy’s would much prefer you do all of your department store shopping within their store than splitting your time...

  8. Online Consumer Spending Drops in February 2009

    Department stores were hit hard by a 13% drop in shopping cart sessions and a near 10% drop in order sessions. However, department stores did an excellent job of appealing to a smaller group of consumers, reporting increases of 2% and 13.4% in the...