SEO News

Department

RSS
  1. How to Work When Nothing Seems to Work

    Put all of the blame on one person or one department; don’t interpret unresponsiveness as dispassionate and uncaring Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A link from a fire department blog may not be a direct fit. However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. It might sound surprising, but customers start...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Search results beware and be aware, customer service is part two...

  6. Google Dorking: Feds Warn Against Malicious Cyber Actors

    The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set of search parameters to locate sensitive information...

  7. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    You'll notice that six of the top 10 retailers by spend are department stores. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  8. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. If you haven't been using any rich markup schema on your website, you're missing...

  9. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Teach your PR and content marketing department to work as reporters, act like journalists. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early...

  10. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The purest source of this information is the department responsible for delivering that information (i.e.field representatives, product development, salespeople, customer service, etc. While some have always approached the digital space with a...