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  1. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. If you haven't been using any rich markup schema on your website, you're missing...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Teach your PR and content marketing department to work as reporters, act like journalists. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The purest source of this information is the department responsible for delivering that information (i.e.field representatives, product development, salespeople, customer service, etc. While some have always approached the digital space with a...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on other platforms and that focus has not yielded ROI on that time, it is time to tweak the strategy.