Razorfish will continue to operate under its brand name and will be part of VivaKi, a Publicis entity that includes Digitas, Starcom MediaVest Group, Denuo, and ZenithOptimedia. Microsoft unloaded a potential conflict of interest today when it...
As an aside to the below Xbox/Cadillac item, the news release had a little tidbit I didn't catch when it happened; namely that SMG gaming unit Play now lives under Denuo. I asked Starcom if other units had been moved as well, and it turns out that...
The deal was brokered and concepted by Denuo's Play unit, which specializes in media placements within games. Incidentally, wouldn't you love to have been in the room when the guy from Denuo hit the client with the "Cadillac Elite status" slide?
