Lieb interview SES New York sneak peekPPC-Advice Dennis Mortensen - in depth SES NY sneak peekSEMGeek An exclusive interview with Allen Hammock of looksmart.comSEMGeek ideaLaunch - ideaLaunch president speaks at SES New York 2010Craig...
PPC-Advice Rebecca Lieb interview SES New York sneak peekPPC-Advice Dennis Mortensen - in depth SES NY sneak peekSEMGeek An exclusive interview with Allen Hammock of looksmart.comSEMGeek Exclusive interview with Paul Pellman, CEO...
Dennis R. Mortensen, Director of Data Insights, Yahoo! Attendees of Search Engine Strategies Chicago can enter their business cards up until just before the drawing. The drawing will take place in the Exhibition Hall, and the lucky winner must be...
Web Analytics Association Adds Yahoo's Mortenson to Board of Directors Posted by Nathania Johnson Aug 19, 2008 The Web Analytics Association has announced the addition of Yahoo's Dennis Mortensen to their board of directors.
The Web Analytics Association has announced the addition of Yahoo's Dennis Mortensen to their board of directors. WAA Chairman Jim Sterne said, "Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of...
Now Dennis Mortensen has let me know that the IndexTools Enterprise Version will be free. As Dennis puts it, 80% of the functionality of Omniture at no charge. Recently I helped break the news that Yahoo acquired IndexTools.
So congratulations to Dennis Mortensen and his team. Yahoo has acquired IndexTools, a leading web analytics company. For another take on this, check out Eric Peterson's post on the topic. As Eric notes, one of the interesting things about this is...
Cruising around reading canned reports is not the answer (this is what Dennis Mortensen refers to as report surfing). The analytics industry continues to grow, and more and more Webmasters and Web site owners are relying on analytics tools to...
Spot a missing long tail: There was a great post recently by Dennis Mortensen about Spotting a missing long tail (another person whose blog you should read on a regular basis). Check out Dennis' post for more details on this suggestion.
Dennis Mortensen in Podcast: Click Fraud is between 2% and 4%Going on data from more than 4,000 clients, the COO of Index Tools pegs the level of click fraud to be in the 2% to 4% range. We've collected all the search marketing news from selected...
Dennis Mortensen in Podcast: Click Fraud is between 2% and 4%Going on data from more than 4,000 clients, the COO of Index Tools pegs the level of click fraud to be in the 2% to 4% range. Want a snapshot of the day's search marketing news?
Dennis Mortensen has been active in the world of analytics for more than 10 years. Dennis and I have put together a podcast about click fraud and metrics based web analytics. Regarding click fraud, Dennis has access to data from the more than 4,000...
