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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    One item Google says has been missing from GA reporting is the ability to look at demographics of users in a variety of reports. Capturing data and the ability to analyze entire data sets based on demographics will be made available from any Google...

  2. Smarter Marketing and the Weak Link In Its Success

    For the studios, leveraging social media data is key in understanding the effectiveness of their creative in attracting the appropriate sized audience and the key demographics. How can advertisers create a unifying theme around their marketing...