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  1. Radical LinkedIn B2B #PPC: Targeting Competitor's Employees

    Although this campaign will move slowly as a result of the relatively small sampling of LinkedIn users, exactly the right demographics are targeted. As of this writing, there are 43,160,796 LinkedIn members just in the United States, fertile...

  2. Trademark Law - What Search Marketers Should Know, Part 1

    Microsoft does have lots of different ways to target ads to different users, based on demographics, location, time of day, etc.assures Berk. Essentially a brand name, it identifies and distinguishes a product or service from others for use in...