SEO News

Demographics Targeting Search Ads

  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Retailers should be sure to include any information about offers, such as...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Our objective was to place ads in front of these moms on the GDN in an effort to get them to click and purchase.

  4. Master Google AdWords in 3 Steps With the 80/20 Rule

    Since you know your audience’s interests (or at least can infer them from demographics), it’s easier to figure what to say and show. So let’s look at the three 80/20 iterations of marketing to see why exact match search ads are the 20 percent of...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Pay attention to location and demographics. Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry...