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Demographics Targeting Search Ads

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Our objective was to place ads in front of these moms on the GDN in an effort to get them to click and purchase.

  2. How to Use Data to Build a Well-Timed Marketing Campaign

    That's a big difference in time, geography, and demographics. Now Applying the Data to Your Campaigns, Starting with Bing Ads and AdWords Bing Ads has had geographical incremental bidding for years. Beyond Search: Facebook targeting or display...

  3. Master Google AdWords in 3 Steps With the 80/20 Rule

    Since you know your audience’s interests (or at least can infer them from demographics), it’s easier to figure what to say and show. So let’s look at the three 80/20 iterations of marketing to see why exact match search ads are the 20 percent of...

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Pay attention to location and demographics. Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry...

  5. Google AdWords for Video Launches with Improved Targeting on YouTube

    Last year, about 2 to 3 percent of the people who visited YouTube had YouTube accounts which meant that they were the only ones that YouTube could target by demographics," Jarboe said. Now, with the linking of Google and YouTube accounts, 5 to 10...