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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Capturing data and the ability to analyze entire data sets based on demographics will be made available from any Google Analytics report. One item Google says has been missing from GA reporting is the ability to look at demographics of users in a...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Marketing automation platforms have the ability to deliver dynamic content based on visitor data and demographics. SEO: Using the example noted above, we can dynamically insert information on internal pages catered to Bob's demographics, which...

  3. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Take action: Use social media monitoring tools to determine your key social media demographics. Take action: Apply context to web analytics reporting by including social media measurement metrics such as mentions, reach, percentage sentiment, and...

  4. SearchDay | Setting Expectations for SEO

    Better Targeting = Better Leads -- Demographics for SMBs SEW EXPERTS: LITTLE BIZ Demographic targeting can be intimidating, but it doesn't have to be. YouTube Dominates Online Video Market on Both Sides of Pond Posted by Greg Jarboe Mar 18, 2009...

  5. For Local Search, It's All About the Online-Offline Gap

    And with audio ads, advertisers can target various geographies, demographics, and day parts, as well as play with dynamic ad placement features. I can do everything: create our AdWords campaign, choose the newspapers and stations, upload radio...