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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    On one hand, you have a variety of channels that cater to unique targets and demographics. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are...

  3. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    These users exposed to the advertising fit the key demographics and geographic areas the company operated. This information can be used not only to fine tune your advertising and Twitter campaigns but also can help you understand what type of...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    Last year, about 2 to 3 percent of the people who visited YouTube had YouTube accounts which meant that they were the only ones that YouTube could target by demographics," Jarboe said. Now, with the linking of Google and YouTube accounts, 5 to 10...

  5. Review of Qwaya's Self Service Facebook Advertising Tool

    Anyone who has tried to put up a series of ads with different images and copy, targeting various demographics, compared bidding prices and tried to analyze the performance of each individual ad to see which elements to improve, has realized that...

  6. SEMPO Tells Government: Don't Censor Search Engines

    No longer do demographics -- age, gender, income, location, education --predetermine the outcome of an activity. We write on behalf of SEMPO, an organization of thousands of individuals and companies who help small and large businesses manage...