SEO News

Demographics Ad Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    On one hand, you have a variety of channels that cater to unique targets and demographics. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting and...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    One item Google says has been missing from GA reporting is the ability to look at demographics of users in a variety of reports. Capturing data and the ability to analyze entire data sets based on demographics will be made available from any Google...

  4. How to Use Data to Build a Well-Timed Marketing Campaign

    That's a big difference in time, geography, and demographics. Less Effective Ad Spend: If this data hold true, after the start of school, you're "wasting" your money! With the distinct patterns, customizing timing, ad copy and bids by geography may...

  5. Why Facebook Ads are Undervalued & How Advertisers Can Take Advantage

    If you’re advertising on Facebook and you’re not targeting by demographics, context, and placement, you’re doing it wrong to begin with. GDN ads are triggered by things like demographics, context, and placement; Facebook ads can lay the same claim...