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Demographics

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Age range, demographics, intellect, level of niche interest, familiarity with brand) How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  3. Survey Says: Stop Making Assumptions About Your Content

    With customers and prospects, surveys can help provide texture on your audiences and buyer personas by surfacing details on demographics, preferences, and behaviors. Amidst all the discussion, there was one specific anecdote that had seemingly...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process. UX design was largely unappreciated for many years, but the rash of...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much better. Google Analytics has always been very good at telling you what people have been...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Different demographics can be targeted through content. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  7. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  8. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Think Beyond Demographics Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not...

  9. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. You have to create dynamic web experiences that...

  10. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  11. 5 Social Media Advertising Trends to Watch for in 2014

    On one hand, you have a variety of channels that cater to unique targets and demographics. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The point is that 2013 has seen more changes and...