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Demographics

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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Think Beyond Demographics Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. You have to create dynamic web experiences that...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    On one hand, you have a variety of channels that cater to unique targets and demographics. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The point is that 2013 has seen more changes and...

  6. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business. Under Property Settings, scroll to the bottom of the page and you’ll see a selection for “Enable Demographics and Interest Reports.

  7. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    So the search behavior associated with the demographics using outdated browsers is what we see coming from Google in analytics packages like Google Analytics. We can no longer precisely track traffic for Google in organic search at the keyword level.

  8. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    The overall demographics report is a great way to quickly identify your top audience data. Understand if the demographics you're reaching match with your target audience. To access this information, use the “Demographics” and “Devices” reports...