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  1. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Understanding your audience (demographic data). Microsoft, a company that has had brand issues in the past, reached out on Reddit and asked for feedback about its IE9 browser back in 2010 and was greeted with a lot of engagement from Reddit.

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    With a lot of online activity focused on entertainment and social networking, it is no surprise that the 10 to 29 year old demographic remains the core audience segment that drives Internet adoption in the Philippines.

  3. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Yahoo Adds Targeting to Search and Content Ads Posted by Kevin...

  4. Yahoo Adds Targeting to Search and Content Ads

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's search ad platform and content network.

  5. SearchDay | SEO Link Building Fundamentals

    Here's what to expect with the update: Transparent site listsReal-time inventory availabilityAn ad creative upload toolThe flexibility to buy on a site-specific, categorical, or demographic basisPurchasing on either a CPM basis or on a flat rate...

  6. NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed

    Users are willing to give you valuable demographic information like name, age, gender, etc.in return for video. That being said, NBC did many things better this time around (for instance, the Microsoft Silverlight picture quality online is amazing...