SEO News

Demographic Targeting

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. Targeting Was Tight There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Demographic Data Available in All Reporting Areas Demographic Reporting Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years.

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. An advertiser looking to promote a mobile app simply has to select targeting parameters and add an...