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Demographic Profile

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. In the early stages of online advertising, targeting options were predominantly derived from traditional media...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Using Demographic and Interest Data Just make sure you're logged in to Google Analytics, click the link, and choose which profile you'd like to apply the segments to. The launch of the Demographics reports in 2013 means we can now have some very...

  3. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. The service provider report is a good place to start your investigation when trying to...

  5. Small Business Social Media: 3 Tips to Get Started

    It makes sense to do this now so you know what badges, buttons, and content will perform best based on network and demographic of that network before making a lot of website changes. Each social network supports a demographic that likes different...