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Demographic Information

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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...

  2. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    You can go a step further and segment the demographic data by subscribers only, to get a better understanding of who your most engaged viewers are. To access this information, use the “Demographics” and “Devices” reports under the Views Reports...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. After running the campaign for two weeks, he pulls the following information from directly from...