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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Furthermore, these customer groups can then be expanded...

  2. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor.

  3. Pre-PPC Strategies For Launching a New Product

    You can target your ads to the very selects and qualities that you discovered through Graph Search, mixed and matched with the demographic filters of your choice. With all this information, you can start to get a more complete picture of the...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...