It is really hard to create and execute a successful campaign without knowing who your demographic is or who the right niche and media influencers are to help promote the campaign. Jo Turnbull: I think it is hard to do egobait for the insurance and...
As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly. Pinterest Analytics tracks data based on pins originating only from your site. You can't rely on this tool for analytics data about...
Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Analyzing your website data with Google Analytics is much like mining for gold.
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
I expect that one outcome of personalized feeds will be better demographic ad targeting through improved Interest data. Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users...
The age and gender demographics can take up to 48 hours after the video is uploaded for the data to become available, so if it is a brand new video, you will have to wait to get the demographic breakdowns.
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. Facebook usage data reveals just how ‘depressingly...
Demographics: A closer look at the demographic profile of Pinterest users reveals few surprises. Slicing the data by age, Pinterest users are uniformly spread across ages 18-29, 20-49 and 50-64. When it comes to social media, Facebook, Twitter, and...
It helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed...
Lulus.com main demographic is also juniors, many of whom fall into the same audience as age group as the cable show. Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring.
The aim of producing the content is to gain the attention, interest and to educate a particular demographic. SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to...
Spyfu is a lower cost alternative for keyword-specific competitive data and Compete and/or Quantcast can also be effective for free traffic estimates and demographic overviews as well. A Small List of Email Newsletter Subscriptions – which mostly...
Such data from testers who are in a similar demographic to your target audience can provide invaluable ideas and options for improving your landing pages. Incorporating Qualitative Data Certainly that can be very effective; there is no discounting...
However, you can up the game by targeting third party data segments – which are essentially demographic levers you can pull. Be sure to control performance with site exclusions, keyword targeting, and demographic targeting.
For example, the Ecommerce report will show you the money you are generating from each segment, the location and language reports might show that you’re attracting a more diverse demographic than you expected.
Psychographic variables complement and contrast classic demographic variables (like gender and age), behavioral attributes (like loyalty and usage habits), and firmographic variables (such as industry, seniority, and functional area).
Facebook's custom audience algorithm will now pull additional clusters of users for advertisers to target based on similar interests, demographic data or location. It's based on all the Facebook data that's targetable right now," said Elisabeth...
This keynote presentation focuses on immediately actionable paid and organic social tactics marketers can use for enhanced demographic research and data-driven community outreach. The Art Of Data-Driven Social Marketing.
Segmentation/Personas: When combing through your customer database or a recent purchased list there is an opportunity to segment users or even develop personas based on demographic data. If you don't have you own data, 4Info works with a wide array...
