SEO News

Demographic Bidding

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. After integrating new data points and adjusting its automated bidding strategy, the client saw...

  2. The Art of Winning on AdWords - Lessons from Moneyball

    Clone the campaign using Editor, then go into the campaign settings in the online AdWords dashboard and scroll to Demographic Bidding. Separating this traffic (which you can do easily in Editor) allows you to optimize messaging and bidding for each...

  3. Back to School: Now That’s What I Call a PPC Strategy!

    Don’t Restrict Your Demographic Targeting By bidding more aggressively before summer, you can make sure potential customers see your paid search ads while they’re researching. In addition, parents who shop online will spend an average of $266 more...