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Demographic

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  1. Using Analytical Analysis to Help Improve Conversions

    With our minds still surrounding the segmentation of converter and non-converter, let’s know look at demographic data. By reviewing gender and age group data with secondary dimensions set to Landing Page, you can get a much better understanding of...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Furthermore, these customer groups can then be expanded...

  3. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  4. Pre-PPC Strategies For Launching a New Product

    You can target your ads to the very selects and qualities that you discovered through Graph Search, mixed and matched with the demographic filters of your choice. But in order to use PPC to ask and answer questions about what the market thinks of...

  5. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. This should be obvious – after all, not all English...

  6. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  7. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  8. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters...