Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...
It is really hard to create and execute a successful campaign without knowing who your demographic is or who the right niche and media influencers are to help promote the campaign. Designed to appeal to the ego of an influencer, it's a concept that...
As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years...
Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most likely to reach your target audience based on topics of interest, as well as demographic segmentation.
Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Advanced prospectors profit because they know where to look to find the nuggets, while...
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
I expect that one outcome of personalized feeds will be better demographic ad targeting through improved Interest data. Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users...
The age and gender demographics can take up to 48 hours after the video is uploaded for the data to become available, so if it is a brand new video, you will have to wait to get the demographic breakdowns.
Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. One page out of millions gives Mozilla trouble with Google.
Demographics: A closer look at the demographic profile of Pinterest users reveals few surprises. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still...
It helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single...
Lulus.com main demographic is also juniors, many of whom fall into the same audience as age group as the cable show. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring.
Yes, there may be some shockingly interesting facts on nursing home neglect or need-to-knows, but does the content type match the demographic and the marketplace? We've come to a crossroads in the world of SEO over the past year or so.
The aim of producing the content is to gain the attention, interest and to educate a particular demographic. Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. The YouTube team shared the news in a post on the YouTube Blog.
The win here is that you have a visitor in your target demographic and interest set and they are relying on your opinion. In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification...
Spyfu is a lower cost alternative for keyword-specific competitive data and Compete and/or Quantcast can also be effective for free traffic estimates and demographic overviews as well. According to data from the 2013 B2B Content Marketing Report, a...
Such data from testers who are in a similar demographic to your target audience can provide invaluable ideas and options for improving your landing pages. Not only would it help you get a nice, fat bonus, but it would likely also allow your...
Be sure to control performance with site exclusions, keyword targeting, and demographic targeting. Layer on keywords, demographic settings for even more detailed targeting. Add demographic settings to gain another layer of relevancy.
