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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Advanced prospectors profit because they know where to look to find the nuggets, while...

  4. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...