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  1. Android’s New Feature Paves Way for Apps Replacing Web

    It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the streamlined versions themselves through the Google Play store. Back around 2009 there was a lot of speculation...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...