Facebook has partnered with a limited number of Demand-Side Providers (DSPs), and if you want a piece of the action, you need to connect with one of those vendors. The good news for FBX advertisers: the platform allows you to do most of the same...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. This should come first before you decide which platform you'd like to...
Maybe they tried some large buys from a demand side platform (DSP) and didn’t see the best ROI? DBA is a demand-side platform that gives you access to ad exchanges with reach far beyond the GDN. DSPs: Also known as demand side platforms, DSPs are...
In 2013, demand will increase not just for good writers, but for good writers who know their stuff, to increase in 2013. The multiplicity of platforms means adapting or prefacing content for each social media platform.
Display marketers too have been able to manage and predict demand for even longer and the smart money has been on combining all these black boxes together to make managing PPC and Display as interchangeable skills.
The use of enterprise collaboration software with Facebook and Twitter-like functionality – like microblogging, profiles, and activity streams adapted for workplaces – will soar, eclipsing demand for more traditional communications and...
The list of Facebook approved DSP (demand side platform) partners currently includes Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. Facebook is testing and will soon launch a service that allows marketers to retarget users...
Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...
Later, demand side platforms, agency trading desks, and other media buyers will be able to get in on the in-app ads. Kurt Unkel, SVP, group director of audience on demand, VivaKi Nerve Center said he hopes the effort helps the agency better...
Most of the corporate world carries a Blackberry in their pockets, and Blackberries have simple web browsers that demand simplicity from a mobile site. Platform for his perspective. Goals associated to measuring the performance of well-optimized...
Google is a lot bigger than it was even in 2007 and concerns have been raised that owning AdMeld would give Google with a closed pipeline for the buying—through its demand-side platform Invite Media—and selling of display advertising,” paidContent...
Previously known for having a demand side platform (DSP) and a paid search automated bid management platform (ABM) that were tightly integrated to make display ad buying more like paid search, their latest technology adds "the missing piece of the...
A DSP is a technology that allows marketers/agencies (the demand side) to have more control and over their display media plans by providing: The rise of DSPs (demand-side platforms) and RTB (real-time bidding) have helped fuel this display growth.
RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.
They've pushed even more aggressively into the channel, most notably with the acquisition of Invite Media, a demand side platform. Instead, it's just a product image, name, price and vendor slotted in the highest positions on the right side.
Display -- Demand Side Platforms and Real-Time Bidding Demand side platforms (DSPs) and the effectiveness of real-time bidding (RTB) allows you to manage display in a way similar to search. Demand side platforms and real-time bidding bring display...
Suffice to say that as the video distribution network increases, we might see another role reversal, where the ad network creates demand for the content -- bloggers may start hosting these shows. The latter followed demand to work there as its...
The spends come through demand side platforms - an emerging digital technology whose features "include advanced and accurate audience targeting capabilities, easy-to-use inventory control and bidding dashboards, and the ability to set frequency...
LucidMedia, the online advertising demand-side platform (DSP) with integrated real-time bidding, said it entered partnerships with behavioral targeting company AlmondNet; auction-based data exchange BlueKai; and data company eXelate.
However, via Searchlight, the movement and changes in the SERPs created an effective task layer, much like the tech-team's bug report, for the in-house SEO to follow up, act upon and demand sign-off from senior executives.
