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Demand Side Platform

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Demand-side platforms: Bidding technology for advertisers. Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants. Currently, what is trending is the heightened...

  2. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. This should come first before you decide which platform you'd like to...

  3. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    The list of Facebook approved DSP (demand side platform) partners currently includes Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. Facebook is testing and will soon launch a service that allows marketers to retarget users...

  4. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  5. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Most of the corporate world carries a Blackberry in their pockets, and Blackberries have simple web browsers that demand simplicity from a mobile site. Platform for his perspective. Goals associated to measuring the performance of well-optimized...

  6. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.