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Demand Side

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Demand-side platforms: Bidding technology for advertisers. Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants. Currently, what is trending is the heightened...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Close to 80 percent said they would value an on-demand library of digital marketing classes, with almost 70 percent interested in some sort of eLearning or in person workshops or training. If you are on the client-side and this is not in place...

  3. Why Real-Time Bidding is Set to Become Huge

    Demand-side platforms typically allow for highly targeted campaigns, which is fantastic. Real-time bidding (RTB) is the buzzword of the moment in the digital marketing space. The excitement around this sexy new(ish) way of running display campaigns...

  4. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for...

  5. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. But the left-side navigation is different with the following options...