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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What unique experience or perspective do you have that's in demand in your industry, but hasn't been claimed by an expert yet? By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Social video will amplify TV spend and demand TV budgets The value of a video view will come under huge scrutiny in 2014, as more and more brands will want to know their ad is actually in view and we'll see a growing demand for guaranteed viewability.

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Earned media activity can be an excellent indicator...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Close to 80 percent said they would value an on-demand library of digital marketing classes, with almost 70 percent interested in some sort of eLearning or in person workshops or training. Having a social media page is not necessarily a qualification.