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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. The findings of BloomReach’s latest survey seem to point to a demand by...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. It answers the question: "What are we going to produce...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it comes to finding products on demand, the experience fell flat. Given that autocompletion design, and logic will...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Instead, Yelp Trends will help you identify when something is in decline or demand in your local area. For example, searching for "Boba" and "Smoothie" in San Francisco would show both trends are high in the city, but smoothies far eclipse boba as...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Assess the Regional Demand for Your Product or Service For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more. These are topics that have very high value to their readers, but that they struggle to produce enough of.