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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What unique experience or perspective do you have that's in demand in your industry, but hasn't been claimed by an expert yet? Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Assess the Regional Demand for Your Product or Service For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more. These are topics that have very high value to their readers, but that they struggle to produce enough of.

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The value of a video view will come under huge scrutiny in 2014, as more and more brands will want to know their ad is actually in view and we'll see a growing demand for guaranteed viewability. Social video will amplify TV spend and demand TV budgets

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Earned media activity can be an excellent indicator...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Close to 80 percent said they would value an on-demand library of digital marketing classes, with almost 70 percent interested in some sort of eLearning or in person workshops or training. So if you are in the market to buy or sell digital...

  7. 21 Ways to Scale Content Promotion for Maximum Exposure

    I advocate selecting a keyword-driven concept or topic when producing content assets, so you can capitalize on the inherent search demand for a term. Guest posting on high-value, authoritative sites (not "write for us" bio link blogs) can yield a...