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Demand Generation

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  1. Google Reveals What New & Expectant Parents Search For

    They're more likely to belong to the younger Millennial generation that has grown up with phones in hand. Today's generation of moms and dads are turning to the Web for answers. The authors also said they've "seen increased demand for conservation...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more. For many companies, the promise of automated lead generation and lead management is just too tempting to resist.

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook may get mixed reviews as a lead generation or conversion channel, but it can work really well for promoting informational assets. I advocate selecting a keyword-driven concept or topic when producing content assets, so you can capitalize...

  5. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    When people plan for events and conferences many people think first about specific event strategy – demand generation, networking, exhibit space, and sales goals. Conferences also provide an ideal environment to leverage creative content and align...

  6. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Joining me on the panel will be Adriel Sanchez, senior director of Demand Generation at SAP. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B...

  7. Is Agile Marketing the Future of Search in 2013?

    This means we have to be nimble and able to think on our feet a lot more to naturally acquire relevant links as a by-product of high-quality content generation, not by traditional link building. For example, following Michael Jackson's death in the...

  8. Which Metric Would You Measure if You Could Choose Only One?

    Unlike the other direct marketing teams, email marketing isn’t just about lead generation, it’s about demand generation. This obviously cannot operate outside the definitions of qualified leads, but since email marketing is not a lead generation...